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Optimization Tool

Supported Formats

Optimize GIFs, Images (PNG, JPG, WebP, BMP, HEIF/HEIC), and Videos (MP4, MOV, MKV, AVI, WebM). Max file size: 200MB.

Smart Controls

Context-aware settings for each file type: GIF (FPS & colors), Images (quality), Videos (CRF & preset), plus optional resize for all.

Fast & Reliable

Efficient server-side processing designed to reduce size while preserving good quality. Preview updates ensure you see what’s changing.

Pro Tip: For the smallest files, resize dimensions down, use WebP for images, and prefer higher CRF with a slower preset for videos.

What is the Optimize Tool?

The Optimize Tool reduces the file size of GIFs, images, and videos while maintaining good visual quality. It provides type‑aware controls (GIF FPS/colors, image quality, video CRF/preset) and optional resize to achieve smaller, share‑ready files.

  • Shrinks files for faster uploads, messaging, and web performance.
  • Smart defaults balance quality and size per media type.
  • Optional width/height resize delivers the biggest size savings.
  • Preserves animation for GIFs and keeps content readable after optimization.

How to Optimize GIFs, Images, or Videos

  1. Upload your media using the area above.
  2. Select type‑specific settings: GIF (FPS & colors), Image (quality), Video (CRF & preset).
  3. Optionally set Width and Height to resize dimensions.
  4. Review the preview size label, then click Optimize.

Tip: Smaller dimensions and stronger compression yield the most savings.

Best Practices for Smaller Files

  • Resize down: fewer pixels = dramatically smaller files.
  • GIFs: lower FPS (10–15), limit colors (64–128), trim length.
  • Images: prefer WebP; quality 70–80% balances clarity and size.
  • Videos: use CRF 23–28; slower preset compresses better (takes longer).
  • Remove audio for silent clips and cap resolution (e.g., 720p).

Popular Use Cases

  • Meet social platform upload limits (e.g., smaller GIFs for sharing).
  • Improve page speed and Lighthouse scores with lighter assets.
  • Send email attachments that stay under provider limits.
  • Reduce storage and bandwidth for websites and apps.
Frequently Asked Questions

Yes. Optimization preserves the animation. Reducing FPS or colors lowers file size while keeping playback intact; trimming reduces duration only if selected.

Resize width/height first; fewer pixels = smaller files. Then adjust type‑specific controls: GIF FPS/colors, Image quality, Video CRF & preset.

23 is balanced. 26–28 yields smaller files with some quality trade‑off. A slower preset improves compression but increases processing time.

Defaults aim for good quality with smaller size. Use higher GIF colors, image quality, or lower CRF if you prefer more detail. The preview helps you judge trade‑offs.